Alyssa Serna has spent over a decade leading clinical operations at top academic research institutions, where she specialized in managing large, complex trial portfolios and navigating the growing regulatory demands of modern research. With hands-on experience supporting investigators, coordinators, and regulatory staff, she developed a deep understanding of the inefficiencies research teams face when interpreting ICH-GCP guidelines, FDA regulations, and CTCAE grading criteria. Her career has been defined by building bridges between compliance and operations, ensuring trials run both efficiently and safely. Alyssa brings to GoodGCP both frontline credibility and a strong network across major research sites, which she now leverages to recruit strategic beta partners and shape the platform to meet real-world needs.